Work As Online Media & E-mail Coordinator

Job Summary:

Successful candidate should be able to conduct online media planning, buying, optimization and
project management for Student Loan Corporation (SLC) online advertising, online cross-sell and
search marketing initiatives. Reporting on performance and analyze the effectiveness of SLC’s online media plans by working with Internet Channel Manager and managing to target CPA’s. Gathering industry research, competitive landscape information and business intelligence to be used by Internet Channel Management for future media strategy development. Candidate should be able to deploy outbound e-mail communications programs.

Description of project:

Successful candidate should be able to conduct online media planning, buying, optimization and
project management for Student Loan Corporation (SLC) online advertising, online cross-sell and
search marketing initiatives. Reporting on performance and analyze the effectiveness of SLC’s online media plans by working with Internet Channel Manager and managing to target CPA’s. Gathering industry research, competitive landscape information and business intelligence to be used by Internet Channel Management for future media strategy development. Candidate should be able to deploy outbound e-mail communications programs.

Skill requirements:

Citigroup is largely organized into five groups: Citigroup Global Consumer Group, the Global
Corporate and Investment Banking Group, Citigroup Global Investment Management, Citigroup International, and Smith Barney. For the purposes of quarterly and year-end earnings reports, Citigroup International results are divided between the Global Consumer Group and Citigroup's Global Corporate and Investment Banking Group, depending on the nature of the business activities.