Freelance Work: How to Start and Succeed

How to Find and Win Freelance Projects

Joe Bensam

Securing Freelance Projects: Expert Techniques for Finding and Winning Work

Navigating the world of freelancing and securing projects can feel daunting at times. Research suggests that many new freelancers struggle with finding consistent work in their early days.

Securing Freelance Projects
Securing Freelance Projects

This post aims to equip you with a practical roadmap on locating and winning freelance opportunities, making your journey smoother and successful.  

Understanding the Freelance Market

In the freelance market, skills and ideas are sold. It's a big place where many people work for themselves. They find projects that fit their talents. Some do web development or graphic design.

Others help with digital marketing or data analysis.It's important to know how this market works to succeed in it. You need to understand what clients want and need. This can be hard at first, but don't give up! Use social media platforms like LinkedIn, Facebook, Instagram, and Twitter to learn more about the market and make connections.

Identifying Your Skills and Services

You need to know what you're good at. Look for things you can do that others want to pay for. For example, if you can code, offer web development services. If you are an artist, offer graphic design work.

Think about your skills as a service people can buy. Ask yourself, "What problems can I solve with my skills?" You might find new ways to use your skills. You could also take courses or learn more to get better at them.

Connect with people who may need what you offer and tell them about it. There is a useful app called Shapr that helps freelancers meet potential clients and other experts in their field.

This way, not only do they know your name but they will also begin seeing the value of your skills and services.

Defining Your Ideal Client or Market

Knowing your best client or market is key. You want to work with people who need and value your skills. Think about who they might be. Do you like working with startups or large firms? Maybe you enjoy helping local businesses grow.

Choose the group that suits you.Once picked, learn everything about them. Find out what they struggle with, their goals, and dreams. This knowledge will help tailor your services to meet their needs better.

Building Your Portfolio and Profiles

Create a portfolio website to showcase your work and attract potential clients.

Portfolio Website

Having a portfolio website is crucial for freelancers to showcase their work and attract clients. It serves as a central hub where potential clients can easily view the freelancer's projects, skills, and experience.

Having a portfolio website is crucial for freelancers to showcase their work
Having a portfolio website is crucial for freelancers to showcase their work

A well-designed portfolio website should include work samples, testimonials from satisfied clients, recommendations from former colleagues or bosses, blog posts showcasing industry knowledge and expertise, and contact information for easy communication.

By having a professional online presence through a portfolio website, freelancers can build trust with potential clients and increase their chances of winning freelance projects.

Profiles on Freelancing Platforms

To find and win freelance projects, it's important to create profiles on freelancing platforms. These platforms help connect freelancers with potential clients. Here are some tips for creating successful profiles:

  1. Choose the Right Platforms: Research different freelancing platforms, such as Upwork, Freelancer, and People Per Hour, to find the ones that align with your skills and target market.
  2. Complete Your Profile: Fill out all sections of your profile, including your bio, skills, education, and work experience. This information helps clients get a better understanding of your capabilities.
  3. Showcase Your Portfolio: Include links to your portfolio website or relevant work samples on your profile. This allows potential clients to see examples of your past projects and assess whether you're a good fit for their needs.
  4. Highlight Testimonials and Recommendations: If you have testimonials or recommendations from previous clients, feature them on your profile. Positive feedback can build trust and credibility with potential clients.
  5. Specify Your Services: Clearly outline the services you offer on your profile. Be specific about what you can do so that clients know exactly what they can expect from you.
  6. Use Keywords: Incorporate relevant keywords from [KEYWORDS] in your profile description and skills section. This will make it easier for clients to find you when searching for specific services.

Networking and Building Connections

Networking and building connections is crucial for freelancers to expand their client base and find new opportunities.

Family and Friends

Telling your family and friends about your freelance business can actually help you find clients. They know you well and can be a valuable source of referrals or leads. Starting with friends and family as potential clients is also a great way to refine your pitch and make it clear what services you offer.

Additionally, reaching out to former colleagues and bosses can be fruitful because they may have connections or even need freelance services themselves. So don't hesitate to leverage your personal networks when starting out in freelancing!

Former Colleagues and Bosses

Former colleagues and bosses can be valuable resources when it comes to finding freelance clients. By networking and building connections with them, you open yourself up to potential work opportunities.

They can refer you to potential clients or provide recommendations based on their previous experiences working with you. Furthermore, by maintaining strong relationships with former colleagues and bosses, you may gain access to new job leads or have insider knowledge about upcoming projects or job openings.

So don't underestimate the power of your professional network - tap into the connections you already have!

Social Media

Social media platforms like Twitter and LinkedIn are valuable tools for freelancers. They provide opportunities to connect with potential clients and fellow freelancers in various job fields.

Social media platforms like Twitter and LinkedIn are valuable tools for freelancers
Social media platforms like Twitter and LinkedIn are valuable tools for freelancers

On these platforms, freelancers can showcase their skills, share their work samples, and engage with others in the industry. Additionally, there are platforms that specifically cater to freelancers by connecting them with potential clients, fellow freelancers, and industry professionals.

This allows for networking and building valuable connections that can lead to freelance projects. Moreover, social media can also be used strategically to post job requirements and attract good clients who may be searching for freelance services online.

Networking Events

Networking events are a valuable opportunity for freelancers to find new projects and make important connections. By attending meet-ups, events, and co-working spaces, freelancers can meet potential clients and fellow professionals in person.

This face-to-face interaction can have a greater impact than just connecting online. Building a network of contacts is crucial for freelance success, and networking events provide an ideal platform to do so.

So, don't miss out on the chance to attend these events and make meaningful connections that could lead to exciting freelance opportunities.

Pitching to Clients

Researching potential clients and perfecting your email pitch are crucial steps in winning freelance projects. By understanding the client's needs and tailoring your pitch to their specific requirements, you can increase your chances of landing lucrative projects.

Read more to master the art of pitching and win over clients with your compelling proposals.

Researching Potential Clients

Researching potential clients is a crucial step when pitching for freelance projects. It helps you understand their needs, preferences, and budget before reaching out to them. One platform that can assist in finding high-profile clients is Freelancer, which offers a diverse range of freelance categories.

Another useful tool is the Shapr app, which connects freelancers with potential clients and industry professionals. Additionally, LinkedIn and LinkedIn Services Marketplace provide platforms for showcasing your skills and connecting with potential clients.

Building relationships and demonstrating expertise are key in attracting freelance clients. So take the time to research your potential clients thoroughly to tailor your pitch and increase your chances of winning projects.

Perfecting Your Email Pitch

Perfecting your email pitch is extremely important when you're trying to win freelance projects. This is because your email pitch serves as the first impression you make on potential clients, and it can determine whether they continue reading or simply delete your message.

Perfecting your email pitch
Perfecting your email pitch

To craft a compelling email pitch, it's crucial to personalize it for each client and show them why you're the perfect fit for their project. Be concise, highlight your relevant skills and experience, and clearly explain how you can add value to their business.

Remember that building relationships and showcasing your expertise are essential in attracting freelance clients. So take the time to research potential clients before reaching out and tailor each pitch accordingly.

Utilizing Freelance Websites

Freelance websites like Upwork, SolidGigs, FlexJobs, and Freelancer can be powerful tools for finding and winning freelance projects. Discover how to use these platforms effectively to boost your freelancing career.


Upwork is one of the top freelancing websites to find work in different fields. It offers job postings for both small businesses and large corporations. Freelancers can showcase their skills, connect with potential clients, and have the opportunity to work with companies of all sizes.

Upwork is one of the top freelancing websites for freelancers
Upwork is one of the top freelancing websites for freelancers

Upwork has a vibrant community of freelancers who actively engage on the platform.


SolidGigs is a website that helps freelancers find the best freelance positions. They curate a list of freelancing opportunities based on your skills, making it easier to find relevant jobs.

What sets SolidGigs apart is their focus on providing the "best 1% of freelance jobs" for a flat monthly fee of $19. This fee is less than 4% of earnings if you can find at least $500 worth of work each month through their platform.

With daily updates and weekly emails, SolidGigs ensures that you have access to the latest freelance job listings. It's an excellent resource for freelancers looking to streamline their job search and find high-quality projects quickly and efficiently.


FlexJobs is a platform that can help freelancers find and win freelance projects. It is one of the websites that you can utilize to connect with potential clients and secure new opportunities.

FlexJobs offers a wide range of job listings from various industries, including remote and flexible work options. By signing up for an account on FlexJobs, you will have access to their curated database of freelance jobs, making it easier for you to find projects that match your skills and interests.

With its user-friendly interface and search filters, FlexJobs can be a valuable resource in your freelancing journey.


Freelancer is one of the recommended freelance job sites for freelancers who are just starting out. It offers a free sign-up, but there is a limit of six project bids per month. However, please note that Freelancer charges additional fees for bidding on more projects and winning bids.

They also have a Preferred Freelancer Program which gives access to higher-paying projects at a lower fee of 15%. So if you're looking to get started with freelancing, Freelancer can be a good platform to explore and find potential clients.

Continuing Learning and Improvement

Continuing to learn and improve is essential for freelancers who want to stay competitive in the ever-changing market. Freelancers can take advantage of various resources to enhance their skills and knowledge.

They can enroll in online courses or workshops, join professional communities, and participate in webinars or conferences related to their field. By continually updating their expertise, freelancers can provide better services to clients and increase their chances of getting more projects.

Networking with other professionals is also a great way for freelancers to learn and improve. Connecting with experts in the industry through social media platforms like LinkedIn or participating in online forums can expose them to new ideas and perspectives.

Additionally, seeking feedback from clients after completing a project allows freelancers to identify areas where they can further develop their skills.

Freelancers should keep up with industry trends by subscribing to relevant newsletters or blogs that provide updates on best practices and emerging technologies. Being aware of the latest tools and techniques helps freelancers offer innovative solutions that meet client needs.

Ultimately, by actively seeking opportunities for learning and improvement, freelancers position themselves as dedicated professionals committed to providing high-quality work.

Stand Out from the Crowd

Finding and winning freelance projects can be a challenge, but with the right strategies, it is possible to succeed. By leveraging your skills, building a strong portfolio and online presence, networking both online and in person, and effectively pitching to clients, you can increase your chances of finding and winning freelance projects.

Remember to stay persistent and continuously improve your skills to stand out from the competition. Good luck on your freelancing journey!

Related Topics: You may also be interested in learning about building a portfolio as a freelancer, legal considerations for freelancers, and pricing strategies for freelancers.

Joe Bensam

Joe Bensam is a dynamic, young blogger and avid entrepreneur, fervently championing the cause of startups and global team collaborations. Riding the crest of the digital age, he harnesses his experiences in the entrepreneurial world to provide practical insights and inspiration.

Starting his entrepreneurial journey at a young age, Joe quickly grasped the potential of a connected global community in shaping the future of business. His writing encompasses his passion for innovative startups, the power of global teams, and the limitless opportunities in entrepreneurship.

Renowned for his energetic writing style and progressive ideas, Joe offers his readers a fresh, forward-thinking perspective on building successful businesses in today's interconnected world.

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